Education and promotion of leather By Egbert Dikkers Leather Naturally is the global leather industry’s initiative to educate and promote leather to designers, brands and consumers. Leather Naturally as an association has doubled membership since last year and is eagerly welcoming new companies in the leather industry as a member. Please get in touch with them to hear how you can become part of this mission for the future of leather. In July, Metcha was launched after a successful crowdfunding within the industry. The digital platform is showing leather as a cool and inspirational article to young generations. In October, their leather related contents were seen more than 23 (!) million times on Facebook and Instagram. An increase of 35% compared to September. You are kindly invited to promote this platform with your networks and consider a financial donation to ensure young generations will continue to be inspired by leather. Metcha is communicating via different platforms: Instagram, Facebook, Twitter, Spotify, Pinterest, Youtube, Tumblr and Vimeo. For more information on Leather Naturally or Metcha, please get in touch with [email protected]. Interesting for you Discover more on The leather industry Pride or Hide The leather industry is experiencing a challenging time. One of the biggest challenges we currently face is to ensure that consumers and designers base their choice for a material on facts and understanding. 6 vital elements in Post COVID-19 era The leather industry has been in transition for some years, with many value chain partners delivering very positive results. In this blog I am describing how I see the Post-COVID-19 period in the leather industry. I will do this by highlighting six of the major elements the industry is focusing or should be focusing on, for a sustainable society. RIUC©: material of the future, born from the circular economy What if we finally had a material for the future, sustainable by nature, resulting from the recycling of organic fibers and whose resistance has no equivalent among natural materials? Sustainability, responsibility, innovation, adaptability... Discover RIUC©, material of the future The leather industry Discover Stay informed Receive the latest company news and industry updates Subscribe Share this: