Meet Wilfred Buijs, COO

Stepping into Royal Smit & Zoon, after more than 200 years of history, and following in the footsteps of René Weltevrede is both an honor and a responsibility. René’s 40+ years of experience, including two decades within the company, represent far more than a role. They reflect a deep understanding of our business, our people, and our culture.

Over the past months, René guided me through an intensive handover, sharing insights that go beyond systems and processes. From customers and operations to the unwritten rules that define how we work; it was a truly valuable experience.

As René said: “I have every confidence in Wilfred as my successor.”

Wilfred Buijs (left) and René Weltevrede

Across the globe

This journey took me across our global network. A big thank you to the team in China, led by Jack Ji, for the warm welcome and sharp discussions. In India, working closely with Arun and Bhaskaran during plant visits and on-site discussions gave me great insight into both the challenges and opportunities ahead. And in Europe, the visit to Codyeco, together with Geanderson and the team, clearly showed the strength of our combined capabilities.

From technical discussions and collaborations with our supply chain partners, it became clear how interconnected our value chain is, and how important these partnerships are for our future success. And sometimes, the moments outside the meetings, like attending a fashion show during the leather fair in India, remind you why we do what we do: seeing craftsmanship, pride, and final products come to life.

Team Smit, China

Building on a strong foundation

René’s farewell across regions showed the lasting impact he has made. His legacy is built on trust, consistency, and dedication, creating a strong foundation for the future. Big shoes to fill? Absolutely. But also, a very strong platform to build on.

Moving Forward – Together

The first phase was about listening and learning. Now, it’s about moving forward. Our focus is clear:

  • Driving performance through clarity and ownership
  • Making sharper choices and focusing on what matters most
  • Strengthening collaboration across our global network

Because success comes from not only working hard, but working smart, together.

Welcome on board

Looking Ahead

What stands out most is the openness and support I’ve experienced across the company. It reflects who we are, and what we can achieve together. The first steps have been taken. Now, it’s time to accelerate. And I’m looking forward to the journey ahead, together.

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